It turns out that Medical Companies have a lot of great reasons for exhibiting at Medicall one of the premier medical equipment fair in India. What are their objectives for exhibiting? What benefits do they get from exhibiting? Let’s look at why medical companies value Medicall and what are the reasons for medical companies to exhibit in Medicall.
1) TO RAISE AWARENESS OF THEIR COMPANY AND BRAND
The top reason for the medical equipment companies to exhibit at Medicall is to raise the awareness of their company and brand. They build their brand, the awareness of their products, and improve the name recognition of their company. Raising awareness is even more important for new companies entering the industry.
2) GENERATE LEADS
The second most reason for medical companies to participate in Medicall is to get leads from new buyers and prospects. Exhibiting in Medicall is a method for lead generation for business-to-business companies.
3) BUILD PARTNERSHIPS
70% medical companies participate in Medicall to create or strengthen industry relationships or partnerships. This demonstrates that Medicall add significant value beyond their value in reaching clients and prospects.
4) MEET EXISTING CLIENTS
Medicall is a platform for Medical Companies to reveal their latest medical equipments and supplies, cross-sell and up-sell clients on other products, and just make sure everything is okay and their client relationship is strong.
5) NETWORK WITH INDUSTRY COLLEAGUES AND VENDORS
Medicall is a great place to catch up with the industry colleagues and find out what’s the buzz and pulse of the industry – what are the major issues, what are the hot new products, what companies have been doing well or poorly.
6) 54% OF MEDICAL COMAPNIES EXHIBIT BECAUSE OF COMPETITION
54% of medical companies exhibit in Medicall because they figure that their competition is at the show; so their clients must be there too and they want to protect their existing client relationships, and not be left out when attendees are looking for new solutions.
These are the 6 reasons which show why Medicall medical equipment trade show is so valuable for medical companies. Medicall don’t just provide one thing, it provides many things that marketer’s value!!
