Medicall is
India’s largest B2B Medical Equipment Exhibition and the biggest marketing
platform to network, showcase, and launch new medical products. Thus there is
huge pressure to succeed. You can maximize your business success in this Medical Equipment Show by avoiding
these common mistakes.
Know the primary reason of exhibiting
Many new exhibitors have a dream of selling loads of their
company products during the trade show. But what you have to understand
is many of the people attend trade shows to browse and to know. The majority of the buying will
happen after the show. You are at the show to identify and connect with
potential customers for future follow-up.
Focus on quality leads
A mistake is to focus on the quantity of leads you get rather than quality. You must be able to identify the qualified leads that actually need or are interested in your product or service and spend time in educating them. Mostly these qualified leads will be someone you have spoken with for long enough.
Don’t fail to follow-up on the leads
This is one of
the biggest mistakes you can make. Medicall Expo itself isn’t where all the
deals are closed. The follow-up process is equally as important as your
activities while you are there. Send your leads
a personal message immediately following the Medical
Equipment Expo to remind them of who you are. Then after few days give
them a call or email and know what their needs are and how you can help them.
Trying
to sell the products instead of educating
Your success is when the
attendees keep you on
their short list when it’s time to make a purchasing decision. In Medicall
there will be hundreds of Medical Equipment Companies selling new products and services. So to
stand out from them, you should educate the attendees with useful
information in the form of a groundbreaking data study or white paper giveaway.
