Imagine hundreds of doctors and healthcare
professionals gathered in one location, eager to learn and know about the
latest medical equipments and healthcare technologies. What better time for Medical Equipment Companies
to get in front of them with their marketing message? Mostly healthcare
professionals attend the medical trade shows for the conference program and
educational opportunities and are primed therefore to learn about the other
products as well.
Doctors and physicians spend hours in Medicall,
but what can you do to get them to your booth? Are the right physicians coming
in? How effective is your marketing? Does it deliver a return on investment? The
challenge for the exhibitors is to attract the right customers. The main reason
for the doctors and medical professionals to visit Medicall is to get specific
product education or information. They are looking for credible information
that increases their knowledge about the products and thereby allow them to
help their patients.
Doctors often have very less time to interact
with sales rep in the office. Medical Trade Shows give them more quality time
to interact with the staffs. An interaction with the physician in the booth is
much different than detail call at doctor’s office. The catchiest part for the
visitors in a Medical Equipment Fair is the staff interaction and then the
product information discussion. So for exhibits the key to being distinctive
and memorable is education. Remember to select give away items that visitors
find useful and communicate a reminder message about the product.
The bottom line of exhibiting in a Medical Equipment Fair
is whether it drives the medical experts to recommend the product or medical
device. Medicall is great platform for the exhibitors to present the
information in an interactive way via qualified staffs, graphics, demos or
hands on activities those appeals to doctors and healthcare professionals. With
a large number of industry experts planning to attend Medicall, it is no wonder
that showcasing your product to the them at this Medical Device Trade
Show is an important part of the brands marketing –
especially soon after the launch.
