Tips for succeeding in Medicall – Hospital Needs Expo

Medicall is India’s largest B2B Medical Equipment Exhibition and the biggest marketing platform to network, showcase, and launch new medical products. Thus there is huge pressure to succeed. You can maximize your business success in this Medical Equipment Show by avoiding these common mistakes.

Know the primary reason of exhibiting

Many new exhibitors have a dream of selling loads of their company products during the trade show. But what you have to understand is many of the people attend trade shows to browse and to know. The majority of the buying will happen after the show. You are at the show to identify and connect with potential customers for future follow-up.

Focus on quality leads

A mistake is to focus on the quantity of leads you get rather than quality. You must be able to identify the qualified leads that actually need or are interested in your product or service and spend time in educating them. Mostly these qualified leads will be someone you have spoken with for long enough.

Don’t fail to follow-up on the leads

This is one of the biggest mistakes you can make. Medicall Expo itself isn’t where all the deals are closed. The follow-up process is equally as important as your activities while you are there. Send your leads a personal message immediately following the Medical Equipment Expo to remind them of who you are. Then after few days give them a call or email and know what their needs are and how you can help them.

Trying to sell the products instead of educating

Your success is when the attendees keep you on their short list when it’s time to make a purchasing decision. In Medicall there will be hundreds of Medical Equipment Companies selling new products and services. So to stand out from them, you should educate the attendees with useful information in the form of a groundbreaking data study or white paper giveaway.

Talk to your competitors                                 

Take a walk around the Medical Equipment Expo and don't be afraid to say hello to your competitors. Ask how the show is going; you can learn a lot from observing your competitors and understanding their market strategies.

Why you should attend Medicall?

Medicall has been a trusted medical industry expo for more than 10 years, connecting suppliers with buyers and giving attendees the opportunity to see, learn, experience and buy the best medical devices at cost effective prices. If you are operating within the field of medical equipment in any way, this Medical Devices Exhibition is a must to attend. And while we believe there are countless benefits why you should attend Medicall, we've managed to narrow it down to a few.

You See

Medicall attendees can see latest lab equipment, healthcare products, technologies, Radiology Equipments and their live demonstrations. As you walk around, you can immediately compare numerous companies’ products, prices, services, the quality and speed with which the product operates and how easy the product is to work with. It’s a great place to see different companies at one time.

You Learn

Medicall is a great way to learn about what’s hot in the industry, what’s fading and what your company needs to have or do right now. You can hear from the most innovative exhibitors showcasing their latest Medical Equipment and Supplies. The information and resources provided are practical and constructive. Attending the presentations of the company who sells a product you are interested in can give you good base level knowledge about the subject.

You Meet

At Medicall, you have unlimited opportunities to network with medical industry contacts and like-minded peers. Throughout the event, you can make new contacts, strengthen and nurture existing relationships. You may even run into someone who owns a product you are looking at, who can tell you if they are happy with the product or if they have been having any issues.  Whether your goal is to meet up with existing partners or create new ones, we  provides a fantastic atmosphere for key members of the medical device industry to network, share ideas, challenges, and discover solutions.

You Experience

Medicall gives you the opportunity to see the solutions firsthand and actually touch and work with various products. By actually working with the products, you can get your hands on the latest groundbreaking technology and more confidently compare the performance of the products. 

Medicall – A Medical Equipment Supermarket

Medicall is Indias Premier B2B Exhibition show which focuses on the needs of hospitals and medical equipment. It provides best opportunities to cover the enormous Indian healthcare market.

 The basic idea behind this Medical Device trade show is to bring all the modern technologies related to hospital and fitness industry at one place in an affordable price. It offers everything from hospital equipment to medical disposable products, nursing care, surgery instruments, diagnostic tools, equipment for emergency rooms and laboratory facilities, long-term care products, products for rehabilitation and orthopedics, electro-medical devices, medical services up to the pharmacy and much more.

Medicall is not just a place where you buy or sell medical equipment. Instead, this trade show has become a modern tool of marketing which attracts suppliers, manufacturers, dealers and buyers who want to meet new suppliers and revive business relationships. This trade show is an open opportunity for all the hospitals and fitness institutions to interact with the Medical Equipment Companies. It is a great platform where the best ideas from leading healthcare firms are presented, setting trends for other participants.

This Medical Equipment Expo is not only for exploring latest medical innovations and trends, but also the future workshop for healthcare industry. Medicall promotes the cutting-edge technology solutions on the medical market, creating opportunities for sharing experience, obtaining knowledge and constructing a platform for face-to-face meetings of representatives from the world of healthcare.

The medical devices industry is one of the most dynamically growing markets. This can be seen in the constantly growing numbers of visitors at Medicall. Every year, Medicall attracts a huge number of radical medical equipment manufacturing & distribution companies to showcase their medical technologies, products and services. The increasing demand for medical manufacturing products, equipment, machinery, services and solutions has prompted a surge of representation at Medicall.

Medicall also makes sure that their exhibitors return with high business prospects and for that they go a long way into market research, focused promotions, database collection, media partnership and conferences. Both exhibitors & visitors receive personalized attention in Medicall B2B Exhibition, hence making the event outstanding.

How Does The Health Industry Benefit From Medical Expos Conducted Across The Country?

Medical fairs and trade shows are held across the country every year, gathering thousands of exhibitors and visitors. The overall Healthcare industry gains benefits when it gathers together at Medical Expos.  Let’s see how the healthcare industry benefits from medical Exhibitions.

·         Medical Trade shows foster and accelerate innovation

The Medical expos help medical device, diagnostics and bio-pharmacy companies to forge connections that will help drive healthcare innovation. Medical laboratory equipment exhibition encourages the development of these innovations thereby promoting the healthcare industry by improving healthcare outcomes and creating the best possible environment for a healthy society.

·         Medical Expos strengthen the professional and personal bonds between industry members.  

Medical equipment exhibitions create an opportunity for participating countries to create healthcare collaborations. It strengthens the professional and personal bonds between healthcare entrepreneurs, researchers, academics, industry leaders, investors and associations to collaborate on the development of new healthcare technologies & showcase them at a global platform.  It promotes cooperation among industry members to bring advanced high quality healthcare equipment, products and services to market which improves the quality of care and save lives.

·        Medical expos showcases new healthcare technologies and advancements

The Medical equipment trade shows are designed for healthcare professionals for a much easier marketing of healthcare technologies, advancements and research findings on Health Care. Leading Medical universities and clinical research institutions share their research experiences in medical field and showcase the recent advancements in health care that improve patient lives.

·         It provides a platform to voice new healthcare issues and growing challenges

Medical device exhibitions are great platform for Medical companies to voice the growing challenges and health issues. Discussions and seminars conducted during the Medical expos help on sharing risks, benefits and best-practices in health information.

Therefore these Medical Expos create Healthier Communities through promoting world-class hospital supplies, lab equipment, surgical items, medical disposables, diagnostics etc and thereby speed up the development of new, innovative and effective healthcare to meet the demands of increasing lifespan and raised expectations of patients in the future.

Tips for effectively demonstrating your products in a Medical Device Trade Show

Nothing sells a product like a convincing demonstration. It creates images in the mind of visitors. Buyers go to Hospital Equipment Fairs because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. A demonstration is a good attention better and it delivers proof that the product works. Here are some of the tips for effectively demonstrating your products.

Assign your most experienced and charismatic sales people to demonstrate

Identify the booth staffers who are charismatic, articulate, and familiar with both the product and have the ability to present the message and conduct the demonstration. Choose one who are good at “meeting and greeting” to engage, qualify and transition interested prospects.

Don’t bring too many products

To avoid creating confusing clutter, consider bringing only your biggest sellers or your key new products.  This is proven advice shared by many exhibitors who increased their results after making the change. One-on-one demonstrations work best in small booths. When possible, design the demonstration for multiple visitors, since the visitors’ questions multiply the value of the demonstration and make it more memorable.

Do not exceed the ten minute mark

Don’t exceed the ten minute mark if you want to hold people’s attention. A good rule of thumb is to conduct the demonstration as many times as possible.  At a minimum, four times per hour should be targeted.

Don’t have a product to demonstrate?

If your product is a service, you may think that you are at a disadvantage, because you do not have a physical product to show and demonstrate.  However, you can still use graphics and create experiences that vividly communicate what you do and why people should buy from you. 

A good demo is extremely effective in stopping traffic, engaging prospects, and leaving a lasting impression.  This is one of the hallmarks and advantages of Lab Equipment Expos and trade shows over other media.  Invest considerable time in creating and practicing great demos for a better medical device trade show results, and then designing spaces for those demos in your booth.

Tips for efficiently exhibiting your products in a Hospital Equipment Expo

Buyers go to Hospital Equipment Expo because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. The following are some simple tips that will help you in making a mark at your next Hospital Equipment Expo.

Demonstrate your products: Presenting equipments at Lab Equipment Expo’s using live demonstrations is a great way to attract traffic, engaging prospects, and leaving a lasting impression.  Invest considerable time in creating and practicing great demos for better results, and then designing spaces for those demos in your booth. This is one of the hallmarks and advantages of trade shows over other media.

Competitor Product Knowledge: While it is essential to know your own product, studying the pros and cons of competitor’s products gives you an extra edge. You can use information collected from competitor’s products to compare yours against theirs. Don’t give attendees skewed information about the competitor’s products either – that affects you and your company’s credibility.

Tell why you’re better: Do your products last longer? Do more, faster? Cost less over time? Take less energy? Tell your products’ story with graphics. Give yourself more visual proof by supporting your products with graphics that make your products’ benefit obvious. 

Preparation: Be sure to bring a good amount of supplies to the Hospital Equipment Expo so you do not run out of important literature, brochures, business cards, and giveaways. Make sure the staff’s are knowledgeable about the company, current and new products and services, market trends, and competitors, so they can carry on an intelligent conversation with prospective customers.

Enthusiasm:  What adds the selling factor best is the emotion and attitude you have when educating booth visitors. If you show enthusiasm about your product, the audience will feel that impact in a positive way. By being passionate about what your company has to offer, your sales and customer satisfaction ratings will increase. Generate enthusiasm with all staff that will be representing your company at your booth.  Encourage them to interact and engage with attendees, gather contact information with the leads qualification survey, and visit competitor booths.

What can medical device marketers do to stand out in a Health Care Trade Show?

Standing out at a Medical Device Tradeshow is not an easy thing to do.  Thus, it’s important for the medical device marketers to have a trade show strategy. Here are a few tips that might help medical device marketers to stand out in the trade show.

Have a Theme

Of course, you have your regular brand graphics and business tag line or philosophy. But to stand out at a medical exhibition, you need to add a catchy theme.

Market outside the booth

A big mistake that many exhibitors make at tradeshows is sticking to what they believe they have paid for.  This means only marketing from a booth and not venturing out.  If you have been to medical fair India, you must have seen that the medical device marketers that stand out most are the ones that are wandering the halls, attending and asking questions at sessions, and generally taking a more proactive approach to marketing. 

Get the right look and feel

Your stand is your shop window - a direct invitation to say "Come on in!”. It's vital to make sure your objective for the show - selling, marketing or corporate image - determines the look and feel of your stand. Choose signage, posters and products to display, to boost the image you want to create.

Spend on the giveaways

Everyone knows that nothing spreads faster at the trade show than a brand with a really big or valuable giveaway.  These giveaways are great promotion for small companies to generate big buzz. 

Get creative

Experiment with lighting, sound and screens, medical device presentations, posters and signage. Follow the same path as visitors around the stand so you see what they see - both from a distance and up close. Make sure there are not too much text to read and no visual overload.

Be where your competitors aren’t

This is often the one thing that makes a brand or product stand out more than anything else.  Having dozens of booths of competitors lined up in the same location makes it infinitely harder to stand out.  So be where your competitors aren’t to promote your product.