Tips for efficiently exhibiting your products in a Hospital Equipment Expo

Buyers go to Hospital Equipment Expo because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. The following are some simple tips that will help you in making a mark at your next Hospital Equipment Expo.

Demonstrate your products: Presenting equipments at Lab Equipment Expo’s using live demonstrations is a great way to attract traffic, engaging prospects, and leaving a lasting impression.  Invest considerable time in creating and practicing great demos for better results, and then designing spaces for those demos in your booth. This is one of the hallmarks and advantages of trade shows over other media.

Competitor Product Knowledge: While it is essential to know your own product, studying the pros and cons of competitor’s products gives you an extra edge. You can use information collected from competitor’s products to compare yours against theirs. Don’t give attendees skewed information about the competitor’s products either – that affects you and your company’s credibility.

Tell why you’re better: Do your products last longer? Do more, faster? Cost less over time? Take less energy? Tell your products’ story with graphics. Give yourself more visual proof by supporting your products with graphics that make your products’ benefit obvious. 

Preparation: Be sure to bring a good amount of supplies to the Hospital Equipment Expo so you do not run out of important literature, brochures, business cards, and giveaways. Make sure the staff’s are knowledgeable about the company, current and new products and services, market trends, and competitors, so they can carry on an intelligent conversation with prospective customers.

Enthusiasm:  What adds the selling factor best is the emotion and attitude you have when educating booth visitors. If you show enthusiasm about your product, the audience will feel that impact in a positive way. By being passionate about what your company has to offer, your sales and customer satisfaction ratings will increase. Generate enthusiasm with all staff that will be representing your company at your booth.  Encourage them to interact and engage with attendees, gather contact information with the leads qualification survey, and visit competitor booths.