Standing
out at a Medical Device Tradeshow is not an easy thing to do. Thus, it’s important for the medical device
marketers to have a trade show strategy. Here are a few tips that might help
medical device marketers to stand out in the trade show.
Have a Theme
Of
course, you have your regular brand graphics and business tag line or
philosophy. But to stand out at a medical exhibition, you need to add a catchy theme.
Market outside the
booth
A
big mistake that many exhibitors make at tradeshows is sticking to what they
believe they have paid for. This means
only marketing from a booth and not venturing out. If you have been to medical fair India, you must have seen
that the medical device marketers that stand out most are the ones that are
wandering the halls, attending and asking questions at sessions, and generally
taking a more proactive approach to marketing.
Get the right look
and feel
Your
stand is your shop window - a direct invitation to say "Come on in!”. It's
vital to make sure your objective for the show - selling, marketing or
corporate image - determines the look and feel of your stand. Choose signage,
posters and products to display, to boost the image you want to create.
Spend on the
giveaways
Everyone
knows that nothing spreads faster at the trade show than a brand with a really
big or valuable giveaway. These
giveaways are great promotion for small companies to generate big buzz.
Get creative
Experiment
with lighting, sound and screens, medical device presentations, posters and
signage. Follow the same path as visitors around the stand so you see what they
see - both from a distance and up close. Make sure there are not too much text
to read and no visual overload.
Be where your
competitors aren’t
This
is often the one thing that makes a brand or product stand out more than
anything else. Having dozens of booths
of competitors lined up in the same location makes it infinitely harder to
stand out. So be where your competitors
aren’t to promote your product.
